Showing posts with label ashagautam. Show all posts
Showing posts with label ashagautam. Show all posts

Friday, 8 May 2020

How to Reuse an Old Designer Lehenga?


Undoubtedly, the old lehengas hold a very special place in your heart. When they become a once-in-a-blue-moon ensemble over time, it is always a smart move to add some creativity and re-purpose it like a pro. Here are a few ideas to help you get started.
Create A Statement Dupatta
The dupatta of your old designer lehengas can double up as excellent drapes with other dresses. If you have a heavily embroidered or embellished bridal dupatta, then you can use it with your chic kameez, Anarkali suits, and even with Patiala style suits.
Make It Your Unique Anarkali
You can stitch your old lehengas into a body-flattering, floor-length Anarkali suit. An expert tailor can help you highlight your figure line exquisitely. If you want to don a contemporary look, then you can also look for a metallic and asymmetric finish. And if you do not want any further cuts and stitches on your lehenga, then what about trying a little bit of trick? You will just need a waistband for this magical re-fashioning. You can do it without any stitching and sewing. Simply check the YouTube videos to know how to make it.
Wear your ensemble separately.
Break your entire lehenga and pair them with different dresses. For example, you can pair the choli with a designer saree that you love. Again, consider teaming the lehenga skirt with a crop top or a corset blouse to add to your contemporary persona. Pairing it with a cool button-down shirt can also make for cool party wear. At AshaGautam, the leading fashion store in Delhi, you will find the best designer lehengas in Delhi with top quality craftwork.
Re-Wear In another Party
Your designer lehenga can be the perfect head-turner in the next cocktail party that you are going to attend. In that case, simply ditch the dupatta for an Indo-Western jacket. However, remember that you have to highlight any one element in this ensemble. So don't go overboard with both the jacket and the skirt.
Bonus Tip: Make Money
Did you know that you can even rent your lehenga on different online sites? If that seems to be a cool idea, then why not do your research on some local shops, and put the lehengas that you won't need in the near future, for rent?

Friday, 11 October 2019

Tips to maintain your saree


Often we buy ethnic wear and we forget that the most important aspect is its careful maintenance. That’s the trickiest part of most of all! The traditional wear of India is authentic where you can find an awe-inspiring treasure chest of beautiful textiles and weaves, intricate embroidery styles.

Most of these are delicately woven and finely designed, which, besides infinitely adds to their beauty, it requires a persistent amount of special taken-care of. It is one difficult nut to crack for both novices and longtime wearers.



No doubt, that the ethnic wear looks all elegant and unique. It can be worn on a daily basis, and even at parties or any special occasions. Did you know? It has become a popular dress code in international fashion circles as well. A lot of fashion-nazis swear by wearing gorgeous Indian garments but are not aware of what are the tips to maintain the saree. It is actually very simple if you are strictly adhering to crucial aspects and a few guidelines.

Understand the type

This comes as the primary step: “understand the type of saree” at hand. There are many different types of textiles and design styles in India, many of them require special care. While purchasing an Indian saree, it is crucial to find out the details of the material and the designs on it. Asha Gautam’s designs work well in the market!

For the Banarasi sarees that are made of delicately embroideries and embellished materials or thick brocade fabrics; dry cleaning is the only alternative available.

On the other hand, saree washing at home can be done for the majority of plain saris made with fabrics like silk, cotton, chiffon and georgette.

Know which is pure

It is also important to understand the distinction between pure, blended and faux fabrics. Typically, faux versions of georgette, chiffon, crepe, and silk are easier to maintain and don’t require the same amount of meticulous care as pure fabrics. They are pretty low maintenance and don’t need to be dry cleaned, the way pure fabrics almost always have to be. The same goes for saris made from silk-cotton blends, which will have a different, usually easier, set of maintenance rules than those made of pure, woven silks and brocades as well as chiffon and georgette.

Even if you’re buying a silk sari, you should know the details for its maintenance. As the coveted ethnic may look all graceful and gorgeous when adorned. To maintain their innate glory and beauty, women must know how to wash silk sarees and the process to iron and manage them. At every stage, the silk fabric necessitates protection from extreme temperatures and sunlight. This shields the brightness of the hues on the garment and impedes the unraveling of the fabric.
  
Conclusion:-

In a nutshell, we would say that the Internet is flooded with time-saving, efficient which can be used to keep the ethnic garments looking fresh and new, year after year. Many organic products like soap nuts, protein detergents, chemical-free detergents, and natural mothballs are specially designed for a great investment pertaining to saree maintenance and resilience of the fabric. For more information, you may visit our flagship store at Defence Colony, New Delhi.

Also Read - 


Saturday, 3 August 2019

Ditch the mainstream, wear elegance right now!


While the hues of red and pink are mainstream and are spotted on every next bride! Gone are the days when the brides wish to doll up in the maroon bridal lehenga, although they have their charm, brides today are rocking every shade under the limelight!

It’s always soothing to see the brides wearing something out of the blue, and
Asha Gautam, one of the top10 fashion designers in Delhi makes sure that her brides steal the show with her exquisite designs.

1. The subtle pink shouts gorgeousness with a hint of orange lehenga. The craft-connoisseur has made us fall in love with the simplicity of the intricated designs. Celebrate the power of love in Asha Gautam’s couture.



2. The peacock-coloured ensemble has assured that her designs have a story intertwined with emotion behind. The craftsmen describe the meaning with their stunning collection.



3. How about a royal blue with some embroidered details? The chic handicraft from the past days to suit the contemporary styles. Unfolding a mystery of a regal signifier.



4. The Banarasi pink & blue for a fresh contemporary change. It is ideal to say, that’s Banarasi sarees/lehengas give the power to conquer the world. The weaves on georgettes give a slight interesting element to attract the younger crowd.



5. Who all are lovers of off-beat beige fashion? The handpicked pieces from the artisans will make sure that you look nothing less than a Bollywood diva on your D-day!



Grace, charm, elegance... you name it, and you will get it. The vision is adorned with brilliance. Hence, the store is worth a visit! Visit us at Defence Colony, New Delhi. For any queries or customisations, feel free to contact us at +91-9811213124


Wednesday, 12 June 2019

Type of sarees to wear during rituals and temple visit


Indian religious rituals are beautiful and carry colorful elements that take place in temples and during festivals. Women during this process, ensure they look beautiful by wearing saree. During festivals like Lohri, Shivratri, Holi, Ganesh Puja, Diwali, Dussehra, and other temples are the main venue for community gatherings.

Type of sarees to wear during rituals and temple visit



Reason to be well-dressed while visiting temples-

It is believed that one should be properly dressed when visiting a temple to seek blessings. It helps in creating a positive vibe that brings prosperity. Although wearing saree is important, but fashion doesn't blend with the temple visit. However, women love to go with new age saree for temple visits during festivals. Traditional sarees like Salwar suits and even lehenga cholis (during festivities)- is the dress code.

What to wear in your Temple Visit and rituals-

Whether you are conservative or modern, wearing saree in a temple for festival purposes is something you can't miss. But the question here is what type of saree to wear in your visit-

The positive vibe of silk sarees-

Silk sarees blended with zari weaves are classics to go for on your temple visit and festival. You can check for the auspicious palette of red, maroon, yellow, orange and green or try out shades in vogue- like olive green, mustard, and fuchsia pink. When you look for such sarees, you have enough options to choose. At Asha Gautam, the leading fashion store in Delhi-NCR you will find endless options.

Keeping it Trendy-

If you are looking for some trendy saree options, then Georgette sarees are the best. Ombre sarees or plain half-and-half sarees with lace borders can be chosen for the same.

Choosing the salwar suit style for temple-wear-

This is the most preferred option if saree isn't your choice. The comfort level of ease of wear- put together with their voguish appeal are the main reason for the vast pervasiveness of salwar suits. If you are looking for temple wear or festival, you can try for breezy silhouettes like Anarkali suits, palazzo suits, patialas, Punjabi suits.

Go for Kurtis for Temple-

If there is a gathering in the temple then you can for Kurtis which comes in different styles and designs. The comfort level which it offers is unbeatable. Kurtis, the one with a bottom as well as a longer one goes really good. In fact, they look more comfortable in traditional form and are the accepted dress in the temple. Check at Asha Gautam to find the latest collection of Kurtis available in different designs.

Conclusion-

Since you have choices of Kurtis, salwar suit and saree, you can choose from varied colors. However, never go for the forbidden one like black. Choose the best that suits well for the temple visit and rituals.

Tuesday, 23 April 2019

Things you should know while buying Designer lehengas for Wedding seasons


Wedding and festive seasons have become synonymous with Bridal and designer lehengas. Nothing accentuates feminity and instills more confidence in an Indian woman more than a well fitted, tastefully designed and richly crafted bridal lehenga. But with a plethora of options in the market, selecting the right bridal wear is becoming more of an intimidating task than a joyful experience. The Label Asha Gautam has come to your rescue with a vast array of beautifully designed bridal and festive wear under one roof and with a varied price range. The label’s expertise reflects well in its attention to details, use of fabrics, variety of patterns, intricate artworks and finest craftsmanship. Each piece in the store speaks for itself. It’s arguably one of the best stops in Delhi if you are looking for Designer Lehengas for a wedding or a festival and are confused about the color, the silhouette, the cut, the pattern, the work, the fabric or all of these.

    


While choosing a designer lehenga, one needs to keep several things in mind. It is better to go with some prior knowledge about your needs, preferences, and trends to be able to make an informed decision about your purchase. Though the executives in the store will guide you every step of the decision, it is always better to do the homework. Here are a few things you might want to know before stepping out to select a lehenga -


1)Understand your body type before choosing the lehenga. Everybody type will have certain cuts, falls and silhouettes that would flatter the body more than others. Do a quick research on your body type and know which style, color and size might work for you. The lehenga should flatter your body type, gracefully cover up what needs covering and make you feel confident.


2)Though the traditional colors for a wedding lehenga are the tints and shades the red, gold and maroon, more and more modern brides are making unprecedented choices in terms of hues. You can pick something conventional or more contemporary based on your taste. It is best to choose a color that either accentuates or compliments your skin tone. At Asha Gautam, you can be sure to find a multitude of colors starting from the Brights to pastels to ivory to metallics.


3)Fabric plays an important role in deciding the comfort, fall, and price of the whole outfit. Lehengas are available in silk, velvet, linen and many other fabrics. Each fabric has a different look and feel. While silk renders a subtle shine to the lehenga, velvet screams royalty and linen is about understated elegance. Different fabrics provide a different base for the kind of work that can be done on them. At Asha Gautam, you can choose from a rich spread of brocade, yarn embroidery, Zardozi, ikkat, and many other textile arts.


4)Occasion, season and theme for the occasion for which you need the lehenga also affect your decision. A lehenga for the bride is different from a lehenga to be worn for some veneration in terms of value addition, silhouette, color, fabric and pretty much everything. 

5) Exposure to media is going to influence your choices in one way or the other. If you consume information from the internet, TV, magazine, etc your choices will inadvertently reflect this. If you are informed about the trends, you will know what to expect from the stores and what to ask for. The latest and the most soaring trend in the Bridal Lehengas is the contrasting color combinations and patterns. Asha Gautam provides a perfect balance of the latest trends and traditional legacy, providing a melange of modern and traditional designer lehengas.


Asha Gautam is a veteran in the ethnic wear industry with an experience of over 20 years. It takes pride in providing its customers with unique choices and unparalleled expertise. It is hard to find an offering so diverse under one umbrella in Delhi.

READ ALSO:- Saree Trends to watch for in 2019


Tuesday, 12 March 2019

Saree Trends to watch for in 2019


Saree is a staple fashion wear for Indian women who like to deck up during special events like wedding, party or even on the normal days. The fabric, feel, and the design of the saree help to keep on getting updated year by year. Fashion designers have been working hard towards creating the best of the sarees giving new options to buyers for special occasions. Asha Gautam, the leading designer store in Delhi offering the best collections of new age sarees. If you are looking for new trending sarees, then Asha Gautam is the store to go for.


We now bring you the list of latest trending saree designs to watch for in 2019-


Traditional with the Twist-

The texture of raw silk with hand-embroidery detailing will certainly make the saree look really appealing. Silk shinning and choices of color really gives a popping look that gives the traditional with a twisted look to the saree.


Halterneck Blouses-

This is yet another trend to look forward in 2019. Renowned designers have been coming up with Halterneck Blouses having embroidery work. If you are attending Shaadi season during summer, then this new trendy blouse is the best you must go for.


Lavish Embroidery Work-

When we talk about embroidery- pearls and crystals certainly work the best. In 2019, you will be witnessing sarees with lavish embroidery work having assembled of pearls that gives a grand look. In fact, many Bollywood actresses like Sonam Kapoor, Deepika Padukone, and Kareena Kapoor have already worn lavish embroidery work saree.


Flowing Floral-

For desi function, flowing floral in saree is considered as the best options. The flowing floral saree style gives the picture of elegance and sophistication. Wear this in the upcoming wedding or traditional event; you will be the star of the event.

The Hybrid Saree-

Since sarees too are witnessing Indo-Western fusion, there has been good innovation in terms of hybrid saree. These types of sarees carry cuts, patterns; silhouettes that make the saree look great. These cutting-edge styles were quite in a surge for a long time, but are back with the bang and new design.
Asha Gautam Is a luxury wedding and occasion wear brand whose fertilizing handmade textiles and textures. Being in the industry for 20 years they specialize weaves such as Banarasi, Bandhanis, and embroideries such as convent, petit point, and  Zardosi among others.

AshaGautam is the also best producer of ethnic and traditional bridal outfits in Delhi. Asha Gautam also makes the best bridal lehengas and dupattas in Delhi. Asha Gautam is also the storehouse for the best designer lehengas as well as best Silk and Bandhani Sarees in Delhi. You can find there the best designer in Delhi

Thursday, 14 February 2019

The magic of Traditional and ethnic wear


The wedding season is knocking at the door. Every bride out there is thinking of wearing the perfect sari for her marriage. Marriage is a holy tie between two people who want to spend the rest of their lives with each other. On this special day, a bride is dressed from head to toe with beautiful couture that compliments both herself and also the day. A Banarasi Sari is the bride’s wedding partner. Indian brides prefer wearing a Banarasi saree on their wedding as a sign of royalty and beauty.

Banarasi saree is considered as one of the most historical weaves because it existed since the times of monarchs. In this period, the sarees were weaved with golden and silver threads hence making it a statement of royalty.

AshaGautam was established in 1998 by Asha Gupta who has a very close relationship with Indian ethnic arts and crafts. The brand launched their small collection at first and due to its outstanding response; the label marked its journey.

From there the brand never looked back and became a destination of the wide and beautiful range of Banarasi sarees and lehengas. They take care of the Indian traditional element in their weaves and if noticed carefully, the weaves are made with the most sophisticated techniques.
Asha Gupta along with her son Gautam Gupta, an alumnus of NIFT Delhi and a terrific designer built a very high-end brand called Asha Gautam. The price may seem expensive but then exclusivity has its own cost.
They successfully collaborated with weavers from Banaras to create beautiful patterns which not only stuck to the roots of Indian tradition but also fused with modern day style statements. After a successful collaboration with Banaras, they also went to places like kuttch, patan, uppada and paithani.

The brand supports the crafts of India and revival of them through their brand and what they offer, They made sure the essence of the brand is not lost in the name of creativity.

Thursday, 31 January 2019

Tips to make your Paithani Silk Saree look Exclusive in Special Occasion



Paithani silk sarees are one of the excellent weaves of our country. These sarees got their name after a town in Aurangabad, Paithan. It was in Paithan during the period of the Mughals that it prevailed. Presently, every other designer is promoting handloom and Indian weaves, but these sarees are the gem of a kind and carry a special place in women sari collection. 

Generally, all the mothers, aunts or grandmothers have the lush silk saree in their wardrobe, which has been resting for decades. Anybody can vouch that one has to be a paithani out of their collection. Since it’s the lushest and vibrant for all the India merry social affairs, women love wearing paithani silk sarees. 

If you are wise and like Indian weaves, take out these sarees and don't let them hibernate in the old trunks. There are many pictures of Bollywood actresses floating over internet flaunting the beautiful Paithani fabric in different ways. With the times changes, these sarees too have witnessed innovation. Be it in wedding occasion or special festival, paithani silk sarees are options to wear. If you start hunting for changes in this saree, then check out Asha Gautam in Delhi that offers a range of collections of paithani silk sarees. You will find uniqueness in every set and wearing it in different ways and occasions can make you stay out of the crowd. Out of a hundred ways to use this adored saree, few are listed below. Check them out!


Old is Gold, Just Wear the saree the way it is -


Paithani sarees are known for their vibrant colors. They generally have animals and peacock motifs on them and Zari on borders. The pallu design makes it stand out. Just drape it intact and get a decent blouse stitched of your measurement. The suggestion is to not get a color contrast blouse and keep it as simple as possible. Nothing can beat this classy look!


Get a Lehenga stitched-


If you are not a saree girl and looking for Indian ethnic wear, then Lehenga is the most familiar and preferred option. So, don't waste your money and time on a new attire, steal the saree and get it stitched into a designer lehenga. Show your charm to the World, wearing the electrifying paithani lehenga.


Designer Jacket-


Long ethnic jackets are in vogue. It falls under the Indo-Western look and will make you look chicky. So, no need to buy a new fancy jacket, when you can get your designed long coat of a glistening saree. Wear it like a pro and boast your remarkable fashion sense.


Boho Dresses-


Get a boho dress made out of the sari. When the whole world is appreciating the bold bohemian style, what are you waiting for? A sassy dress might emerge from the old paithani saree, making your fashion sense class apart. 

Long Straight Kurtis-

Another ethnic staple is long straight kurtis. Weaved saree can be turned into an elegant piece. The kurta can be worn with a simple pair of palazzos or pants. To bring the best out of your look, you can try out accessories with Jhumkas and bangles.


Dupattas-


Silk Dupattas have created a sensation in the fashion world. Celebrities are seen pairing them with western dresses as well as Kurtis. The old paithani sarees can be used to make a dupatta out of it. It has become a trend to wear a silk dupatta with minimal work kurtis.  This look is a must to try out.


Handbags-


Beautiful handbags can be curate out of the old Paithani sarees. Imagine carrying such bright handbags with your saree and lehengas. It will not only accommodate your cosmetics and phone but also enhance your desi look.



Conclusion-



The above are just a few ideas that are worth to try out by those who want to make the best utilization of the old sarees. There are hundred other creative ideas which can be implemented to turn your Paithanisilk saree into a treasure. So please don't just give it away or throw it. Silk is the most fashionable textile and Paithani especially is exclusive of all. Good luck to you with your Paithani!




Tuesday, 15 January 2019

As graceful as the Banarasi saree: Asha Gautam



A banarasi sari is every girl’s staple. Whether it be a wedding or function. A banarasi saree will make you look elegant and graceful. If you are struggling for the perfect outfit to rock a wedding party, banarasi saree can be a good option to try out.

Banarasi reflect our culture from the core. It is been used as a sign of royalty for hundreds of years. Queens during the era of monarchy used banarasi saris weaved especially from the city of Varanasi formerly called banaras.

Banarasi saree were initially weaved in banaras and then export to other states via middle men. Asha Gautam is renowned designer based in New Delhi who specializes in Banarasi bridal wear.

 Banarasi Sarees have always been their forte. Since their inception in 1998, they have fulfilled their customer’s expectation by providing them with high-quality ethnic wear to stand out in the public’s eye.
Asha Gupta has her small share of business which grew into a magnanimous business throughout the years. Gautam Gupta, her son is the alumnus from NIFT Delhi has joined her in the venture of establishing the largest ethnic wear business in town.

Love for ethnic wear and traditional statements have always inspired the designers to stay very relevant to today’s fashion industry. Their designs stay true to the Indian tradition yet manages to appeal to the youth of today.

Although they are a bit high ended, but their quality is likewise. A bit extra splurge is just going to get you a lot of compliments.


Their reviews have exceptionally stood out as they have managed to be very positive and appreciative. People love them and the intricate work they do. They have managed to be on the top when it comes to bridal and ethnic wear. 

Asha Gautam is the also best producer of ethnic and traditional bridal outfits in Delhi. Asha Gautam also makes the best bridal lehengas and dupattas in Delhi. This is also the storehouse for the best designer lehengas as well as best Silk and Banarasi Sarees in Delhi.

Monday, 23 April 2018

Best Designer Banarasi Outfits In Delhi

Trendy Ways to Style a Traditional Banarasi


The ethnic Banarasi Outfits are most suited for Traditional and cultural occasions. They make up an ideal wedding outfit either for the bride or for their female family members. This has been the tradition for years and the uses of Banarasi Outfits were restricted to Indian Wedding and cultural occasions only. 

However, the modern Indian designers have even found innumerable ways to wear a traditional Banarasi in different occasion by giving it a modern touch.

Following are the trendy ways to style a Traditional Banarasi-

Shirt with Banarasi Lehenga – Ever thought o wearing a traditional Banarasi Lehenga in a party?? Well, this is now possible with the modern outfit of Shirt with Banarasi Lehenga. This indo-western attire is an ideal outfit for any casual parties. This outfit can also be worn in a Sangeet Ceremony, thus increasing its diverse use. Satin shirts are the most ideal ones with Banarasi Lehengas and its beauty increases by wearing matching jewellery.

Banarasi Dupattas with Kurta – The new Banarasi Dupattas have given a modern touch to the traditional Kurtas. However, the combination of this outfit has not hampered the traditional essence of both Kurta and Dupattas. This outfit will surely give a new and an energetic vibe in different ceremonies of Indian Wedding Culture

Banarasi Skirt – How about giving a Banarasi touch to our Stylish skirt???  Banarasi Skirt is the newest outfit in the market which can be best described as the amalgamation of Indian and Western Culture outfits.

Off Shoulder Top with Banarasi Lehenga – Blouses have become old fashioned. So it’s better to lay them at the farthest corner of your wardrobe and opt for an off shoulder top with the Banarasi Lehenga. This outfit is ideal for the young girls who love and dare to experiment with their outfits.

Shirt with Banarasi Saree – This outfit is similar to that of Shirt with Banarasi Lehenga with Lehenga being replaced by a Banarasi Saree. A contrasting cotton shirt will be an ideal match with the Banarasi Saree and is surely going to make you as the centre of attraction in any of the occasion you decide to wear it.

AshaGautam store in Delhi is the hub of all traditional sarees in India, especially of Bridal wears. It is also the storehouse of the best designer lehengas in Delhi. Asha Gautam one of the top 10 designers in Delhi is also famous for its Banarasi and Bandhani Sarees.

Monday, 26 February 2018

Select A Right Attire To Look Taller - Asha Gautam


Short heightens can often lead to insecure feelings when mixing with other people and there’s always a desire of somehow looking taller to mingle confidently with other people. However, this feeling of insecurity can be subdued with the choice of right fashion of right garments in right proportions. The thing is to be confident, the more confident you are about yourself, the better you will feel about your height and fashion statement.

Here’s a list of different types of outfits which will make you look taller than normal-

Flared Jeans- Flared jeans at the bottom do create an illusion of having long legs. One should keep the fit of the jean slim through the leg and make sure that the waistband perfectly covers your waist. Flared jeans with a blouse tuck in will ideally make you look a bit taller than usual. 

Maxi Skirts – A well garnished maxi skirt gives an appearance of having a taller look as contradictory to the old fashion pundits who claimed that these maxi skirts give a bulge appearance to your look. A straight layer of maxi skirt is ideal than the layered ones as it also makes you look thinner apart from giving you a tall look.

Heels with low cut vamp – The best way to look taller is to increase your height up to some inches with the help of heels. Moreover, low cut vamp heels makes your leg look taller as well as slimmer especially when you are going for an western attire of shorts and skirts.

Single Colour Outfit – One of the most effective ways to make you look tall is to wear a single colour cloth which helps to create the vertical line. Colours of black or white outfits are the best choice for making you to look tall.

High Waist Bottoms – The best way to look taller is to make your waist visible. Whether you are wearing skirts, shorts, dresses or Indian attire like salwaar Kammez, lehengas or Sarees, make the waist visible by tucking the blouse, in case of Indian attire or choosing a short top in the case of western attire.

Therefore, your height is the gift of God. There is no need to feel ashamed or insecure with your short height as it is natural. The best thing you can o is wear the best appropriate fashion you give you a more appealing and tall look.

If you want to get the best bridal outfit, then Asha Gautam Store is your Solution. Asha Gautam is the best producer of ethnic and traditional bridal outfits in Delhi. Asha Gautam also makes the best bridal lehengas and dupattas in Delhi. Asha Gautam is also the store house for the best designer lehengas as well as best Silk and Bandhani Sarees in Delhi.


Wednesday, 31 January 2018

Fashion Forecast - The biggest trends in 2018!

The best part  about India is that like its culture the trends are also multi fold and unlike in the west we are not unidirectional. Our country has two different segments which are different from each other so one side we have Wedding an Festive wear predominately catering to Indian market where as on the other side we have Pret and Luxury prĂȘt which caters to global market. 



Also another interesting fact is the today MILLENIAL are the main decision maker so trends are forecasted keeping them in mind.

As far as Indian wear goes we are seeing it in a revival mode as lot of old crafts, weaves and yarns are getting modified at the grass root level to fit in the aspirations of the millennial. 

Weavers have become more flexible and designers also realize the potential our country posses so the innovative mind collaborates with the master craftsmen to work on textiles and crafts and as a result we are seeing innovative handmade fabrics such as Munga georgette, tissue georgette, silk linen, stainless steel with cotton and many more. 

These fabrics bring in the perfect gap where today minimalism in the way forward and lot of stress goes on unique textiles, contemporary silhouettes and experimental color combinations. Speaking of silhouettes this may be the best phase for designers who love to experiment as the consumer today is all game for it so we expect to see lot of new styles coming in Indian bridal couture and festive wear. 

Long jackets paired with dhoti trousers, draped sari gowns, capes with Banarasi lehenga, shirt blouses or concept tops with sarees, short kurtas with shararas or skirts, concept dresses and styles which stands out. 



With today’s age and stage of social media style matters a lot as one tends to flaunt what he or she is wearing to everyone in their circle. Color palette in Indian wear shifts from pastels to neons however we are expecting more pastels and semi pastels shades to dominate 2018 so colors like Mint green, lavender blush, Celeste, peach, lemon, turquoise and Violet along with other mandatory ones such as Red, Pink, beige etc.

Indian wear is at its best age as never before so many variations were made or accepted. There is much much more to ghagra choli in today’s Indian wear fashion.

Coming to our Pret and luxury prĂȘt trends it is Geometry which will be seen as the biggest trend in 2018. I expect to see lot of stripes, checks and polka dots dominating 2018. Coming to silhouettes, Trench coats looks the flavor of 2018 with so many variations both for winters and summers. 

Comfort yet stylish is the feel for 2018 and this is why lot of boxy silhouettes will be seen more but that doesn’t mean it will become too repetitive or boring as lot of elements such as sheer, fringes and ruffles are making their presence to balance it out. 

So that sexy look might not be the dominant factor but it’s slowly coming back and may be by the end of 2018 we can see more of it. Coming back to patterns how can floral be ever missed and I am never seen any season or year in the past 2 decades where it is not there.

So 2018 won’t be an exception either. Motifs like flowers, peacock, tulips are the ones who bring smile and happiness and in today’s stressful world we need them so may be their interpretation varies from label to countries but their significant wont. 



Another aspect is increasing awareness of the damage fast fashion brings to the nature and seeing that lot of recycled and sustainable fashion is the focus point. Organic cotton, denims made of organics textiles, textiles developed from industrial waste and plastic bottles to innovative textiles developed from steel we are seeing a big revolution in textiles and in times to come this will be a big difference maker in India as well. 

Speaking of colors it is monochromes, pastels and nude shades that will make a big impact in 2018. Some years back we didn’t have that identity in this space as we were not using our resources but today Indian designers have created an impact as they have embraced our textiles and craft in such a beautiful way that in times to come we can comfortably say we are Global yet Indian. 

It’s like MADE IN INDIA will have its own design value as compared to the perception that Made in India means its low cost production.


Lot of trends in India varies from international trend as the mood and lifestyle here are different. As a country we are seeing violence, health and pollution as some negatives where as technology and entrepreneurship as some positives so the fashion trends go in the direction of being calm, organic, comfort and contemporary. We will see lot more ethical and responsible fashion in times to come.

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