Monday, 13 September 2021

Asha Gautam Presents Masterpieces Collection Series 2021

The first in this series is a collection of Paithani sarees and lehengas. Taking inspiration from nature and its elements trying to spread the message of love and positivity towards the otherwise disrupted nature. Each piece of this collection is handcrafted for months signifying the hardship and care. The vibrant colors like pink, green yellow magenta and beige interlaced with gold and silver zari are creating a magical nature feel. The motifs are taken from nature not so around us but what we dream of- the blue skies, the greener grass, the animals and pretty butterflies and birds adorning the sky.

The collection resonates with the seasons of nature with fabrics ranging from silk to organza and tissue. The collection is a message of preserving the beauty of nature and spreading positivity and happiness. The designs are not restricted to only heritage and royal look but are also an amalgamation and juxtaposition of playfulness and happiness with aristocracy.

Paithani as a craft is very close to our hearts, as every piece is like a canvas to our minds and takes a lot of effort and care. We want the ardent lover of craft and textile to get something different every year at the same time we don’t want to take away the natural essence of Paithani weave. We also want Paithani to be relevant to all generations and become a timeless piece in all seasons. We have merged techniques and fabrics like Paithani applique on organza skirts and paired with light playful organza blouses which is adding to its appeal.” says designer Gautam Gupta.

Monday, 15 February 2021

Paithani sarees – A quintessential for Indian weddings

 



The weddings in India are a not just an occasion but a grand celebration. Families start savings from the time there is an extension in the family. The whole planning of life revolves around the career and the settling of the kids. We as a country still have hands on approach when it comes to arranging affairs of the wedding in our families. All the struggles, sacrifices and planning is done just to ensure that when the wedding happens then there is no stone unturned to make it grand.

Emotions are high and there is intent to make everything special right from the decor to food to invite to jewellery and off course the clothes. When it comes to clothes the first few things that come in mind is the brides red embroidered lehenga, the cocktail gown and the twirling lehenga for sangeet.

Undoubtedly these have become a must as far as clothes but what has been a treat to the eye is the way sarees have comeback as a strong preference for everyone in the family. The hand woven sarees represent ultimate luxury for the family and amongst all option one cannot deny that Paithani sarees in India is one of the finest weave. 

The Paithani saree which takes from three months to seven months in making is one of the most alluring weave in the world. The design innovation in the weave has made the Paithani saree more aspiring and elegant. The first family of the bride or groom want to feel special too and they prefer wearing something which makes them look different from the entire gathering. 

Related Blog: Paithani sarees: So regal and so real!

The zari jaal pattern in Paithani sarees has connected with the sister and the mother of the bride and pairing it with a belt, embellished blouse and sometimes a dupatta make it more enriching. The Paithani saree is even recycled and up cycled by missing up its Border and Palla with some other textile. 

Some mothers or sisters who love layering even pair it with a lehenga or make a saree into a lehenga. The Paithani sarees is now the ultimate luxury in sarees and is preferred in every wedding be it intimate or big fat. Even during lockdown when the gathering was restricted to hundred the urge to wear a Paithani saree was quite high. The classic feel and the heirloom pieces such as Paithani is an investment and not an expense.

At asha gautam a client gets spoilt for choice when it comes to exclusive Paithani sarees and various permutation and combinations one can pair it with. The choices of colours and pattern make it easy for the client to pick their favourite.

 

Saturday, 29 August 2020

Paithani sarees : So regal and so real!

 Known as one of the most elegant weaves for sarees, originally from Maharashtra, Paithani sarees are a popular regional attire worn by the women of India. The signature motifs such as variations of the peacock on the pallu and oblique squares on the border are the identifying features typical to Paithani. These sarees tend to incorporate a kaleidoscope of colors that makes them strikingly visually attractive. A Paithani Saree is considered as one of the most unique drapes because of the way it is worn throughout the country.

Choice of the rich and the famous

Generally, yarns of a single color are used in the warp across the length of the saree, and different colors are used in the weft i.e. along the width to form intricate motifs giving the composition a kaleidoscope effect. Yet another specialty of the saree is that it is made of authentic silk mixed with traces of gold zari. The richness of the material and the intricacy of designs take hours of arduous labor and skills making Paithani one of the costlier choices. As a result, Paithani has grown to become a symbol of wealth. 

Because this form of saree originated in close proximity to the famous Ajanta caves of India, one can easily spot Buddhist influence on the craft. Variations of motifs such as Buddha sitting on a lotus is used extensively in this particular craft. Each piece is designed with impressive attention to the details, which can be easily spotted in as much as one glance of the Saree. Everything from the body to the blouse is a piece of art. 

Paithani has a regal air to it and only gets better with time. It’s an heirloom piece handed from one generation to the next. There are three distinct types of Paithani sarees classified on the basis of their color. The Kali Chandrakala is completely black and has a red border to it. Raghu, perhaps the most popular of the Paithani has parrot green as the hero color. Shirodak is a pure white Paithani. There are several other classifications according to the motifs and weaves. 

Related Blog: Banarasi Lehengas in India- A Royal Outfit

How to style your Paithani saree?

Paithani being a symbol of elegance and wealth commands graceful and superlative styling. We recommend you pair a heavy piece of Indian jewelry with this attire for formal occasions and events. Some of the most complimenting jewelry styles that go well with this garment are polki sets, Meenakari sets, and Kundan sets. Team it with a clutch or a potli to complete the look. 

You can pick your favorite styles at Asha Gautam’s flagship store in Defence Colony, New Delhi. To book your appointment, you may contact us +9198112 13124 or +919313709017 or visit our website here:  https://ashagautam.com/


Monday, 3 August 2020

Banarasi lehengas | A new age love from the traditional classics

Most of the Banarasi sarees have been a show stealer for quite some time now. At the same time, we cannot leave the lehengas behind. Imagine a beautiful intricate Banarasi lehenga that is truly timeless and has an old-world charm to it.


 
It works as a versatile outfit that looks extremely stunning to the eyes. Be it for any auspicious occasion, it can never go out of fashion! For a bride, bridesmaid, mother, etc. You can easily style Banarasi lehengas gracefully. It purely adds magic to the entire ensemble. No wonder why the authenticity and the modern twist go hand-in-hand in such outfits.
 
It is versatile and now that any jewellery piece can add the glamour factor. Well, it goes without saying that it remains timeless! The craft of exclusive Banarasi lehengas in India is meant to be used time and again.
 
Asha Gautam has some amazing and regal Banarasi Lehengas in Delhi that can be spotted in her flagship store at Defence Colony, New Delhi. All their traditional outfits are perfect for freezing the eyes. From rich hot pink to greys and golds to, to vintage oranges, all the intricate designs rule the traditional wear.


The Zari work on these outfits has a festive look. It can easily be matched with the ongoing trends of the wedding world. You can easily think of a hundred ways to style them with many outfits. The best part is that they can be easily found anywhere. 

It can be of multiple colors that could play with a monochromatic theme. Or it can be the iconic outfit that will look perfect on the D-Day. you can always make a style statement with the help of these ancient fabrics. The signifier timeless charm and will definitely make all the heads turn on your big occasions.

  
We cannot deny the beauty and the grace that it carries. It is totally unmatchable! The beautiful and opulent silk fabrics are embroidered with silver and gold threads in order to give them a royal look of the nawabs. Sure, if you’re thinking to wear a Banarasi bridal lehenga which is not too heavy or not so light but absolutely perfect; then this is your go-to! 


Let us know what you think about the same in the comment section down below.
For any inquiries or concerns, please feel free to contact us at  +9198112 13124 or +919313709017
Book your appointment today!

Wednesday, 1 July 2020

Banarasi Lehengas in India- A Royal Outfit

A banarasi lehenga is made in Varanasi and is considered to be the finest and royal lehenga. The best banarasi lehengas in India are popular for their fine silk, silver brocade, opulent embroidery with silver, zari and gold. The outfits come with finely woven silk, engraved or decorated in intricate designs.


Varieties of Banarasi Lehenga

There is a wide variety of banarasi lehengas. The most popular amongst are silk, pure silk, organza and zari. They are famous since ancient times till today. Apart from this, there are other varieties depending upon the design process. Some of them are like cutwork, tanchoi, jana, tissue and butidar. They keep on changing according to the recent fashions. Sometimes one is trending Or sometimes the other. However the charm of Banarasi lehengas never sheds away.

High quality and royal outfit

Although the banarasi Lehengas are famous, still you must ensure that the quality is high. Here are some of the tips which you can look into while purchasing for Banarasi Lehengas in India.
  • You must check out for the floats. Reverse the fabric and see if there are floats between the grids. If there are no floats that means that the outfit is probably fake or machine made. 
  • Banarasi Lehengas are often made of pure silk. So as to ensure that the silk is pure, there are various tests to check it's purity. One of the most cheapest and effective methods to test id burning the thread. Therefore, you can just take out a thread from the inside or corner part and just burn it. Once, the thread is burnt, there would be an ash like smell. There are some outfits made of cheap Chinese silk, so you must be cautious of them. They smell the same! It is recommended that you buy your outfits from  the most reputed store like Asha Gautam.
Banarasi lehengas and sarees are part of Indian bridal outfits. They give you a traditional and an elegant look and the prices of these outfits solely depends on the design,  work and base. The shade of your Lehenga greatly determines the outlook and the personality, therefore you must choose the colors wisely.

Friday, 8 May 2020

How to Reuse an Old Designer Lehenga?


Undoubtedly, the old lehengas hold a very special place in your heart. When they become a once-in-a-blue-moon ensemble over time, it is always a smart move to add some creativity and re-purpose it like a pro. Here are a few ideas to help you get started.
Create A Statement Dupatta
The dupatta of your old designer lehengas can double up as excellent drapes with other dresses. If you have a heavily embroidered or embellished bridal dupatta, then you can use it with your chic kameez, Anarkali suits, and even with Patiala style suits.
Make It Your Unique Anarkali
You can stitch your old lehengas into a body-flattering, floor-length Anarkali suit. An expert tailor can help you highlight your figure line exquisitely. If you want to don a contemporary look, then you can also look for a metallic and asymmetric finish. And if you do not want any further cuts and stitches on your lehenga, then what about trying a little bit of trick? You will just need a waistband for this magical re-fashioning. You can do it without any stitching and sewing. Simply check the YouTube videos to know how to make it.
Wear your ensemble separately.
Break your entire lehenga and pair them with different dresses. For example, you can pair the choli with a designer saree that you love. Again, consider teaming the lehenga skirt with a crop top or a corset blouse to add to your contemporary persona. Pairing it with a cool button-down shirt can also make for cool party wear. At AshaGautam, the leading fashion store in Delhi, you will find the best designer lehengas in Delhi with top quality craftwork.
Re-Wear In another Party
Your designer lehenga can be the perfect head-turner in the next cocktail party that you are going to attend. In that case, simply ditch the dupatta for an Indo-Western jacket. However, remember that you have to highlight any one element in this ensemble. So don't go overboard with both the jacket and the skirt.
Bonus Tip: Make Money
Did you know that you can even rent your lehenga on different online sites? If that seems to be a cool idea, then why not do your research on some local shops, and put the lehengas that you won't need in the near future, for rent?

Monday, 23 March 2020

Choosing the Right Kind of Lehenga for Various Occasions

No matter what role you play like a bride or a bridesmaid, the very first thing that pops up in your mind when you think of shopping for the wedding is “lehenga.” This dress began as customary bridal wear but today, it has witnessed a dramatic transformation due to the skilled designers. Again, a lehenga is hugely popular for every Indian occasion. A girl can entirely change her mood and look when she downs a lehenga dupatta but she needs to do this differently. The good thing is that there are countless variants of lehengas and so; women look for options on wearing lehengas.


Different patterns and types of lehenga cholis

Lehenga cholis are found in various patterns and types and women choose them according to the shape of their bodies and on the events they wear. Lehengas are viewed as one of the highly lavish ensembles among every ethnic wear. Brides especially opt for lehengas for their wedding. It is also the customary ensemble of Rajasthan and Gujarat. Women also wear a lehenga choli in various kinds of festivals, such as Durga Puja, Navaratri, Diwali, Party, Dandiya function, marriage functions, baby shower functions, engagement parties, and other functions.

Related Blog: Latest Mehendi lehenga this season

Lehenga or lehenga cholis have a separate fan base, especially during the festival season. So when you check out for this outfit, you will enjoy shopping for some latest collection.

The exclusive factors

When you buy designer lehenga in Delhi from Asha Gautam, the leading fashion store in Delhi, then you will be spoilt for your choice. However, for matching your lehenga in the best possible way, you need to maintain a striking and unique feature as it will make your look different from the rest. You can create a unique look when you make a difference in the design in your lehenga. Again, you can alter your dressing style a little too. It is important to prefer an aesthetically and unique styled dupatta. Some women also like to wear a stylish slide slit or a custom-tailored blouse with their lehengas that always allure the attention of other people besides making them the center of attraction.

If you are good with fashion sense, you can give yourself a good makeover by wearing a trendy and top quality lehenga. When we talk about giving a makeover, you need to pair your lehenga with the ideal footwear, accessories, hairdo, and makeup for completing your look.

Buying designers lehenga in Delhi from reputed fashion stores like Asha Gautam can help you with the best collection. Shop as per the event and the budget you carry.

Sunday, 15 March 2020

Banarasi lehenga in Delhi Buying guide – Factors to consider

Lehenga always has a special welcome among young girls and women. Especially, in Delhi, the Banarasi lehengas are becoming viral for its amazing designs, patterns and make. They will certainly make your special day a memorable one. Indeed, making you look stand apart in the celebration.

When it comes to choosing the store for the best Banarasi lehenga in Delhi, knowing a few factors may help you pick a perfect one that not only makes you look beautiful but also gorgeous. When we talk about the store, then Asha Gautam is one of the well-known stores to visit in Delhi.

Here are a few factors that you need to consider before choosing the Banarasi lehenga for your special day;

1. Cost / Budget: As the foremost factor, everyone would first, determine their budget before going to shop. In this aspect, the lehengas are available at various prices, ranging from INR 5, 000 to even over 2 lakhs. However, there are also shops that can sell you lehengas for even INR 1, 000 or INR 2, 000. Perhaps the quality, design, and artworks do also matter. 

2. Fabric Varieties: These Banarasi lehengas are available in different varieties and to point a few, here they are; 
  • Banarasi pure silk: this is also known as Katan, made from pure silk threads 
  • Banarasi shatter 
  • Organza, kora: This features more zari works on the borders 
  • Banarasi georgette
3. Detailing: The artwork of the lehengas in Banarasi may range to  Jangla, Tanchoi, Tissue, Butidar, Cutwork, Vaskat, Jamdani, and Meenakari. You have many options to choose yours as per your taste. 


4. Designs: The Banarasi lehengas are available in various designs. However, their prices may also vary according to the designs and patterns you choose. Here are the most popular designers that are trending in recent days; AyushKejriwal, Asha Gautam, Jayanti Reddy, Ekaaya, Bageecha Banaras, Raw Mango, and Sabyasachi. 

Buying a good Banarasi lehenga in Delhi is not a tough job, just choose a reputed designer that has plenty of collection and assures quality shopping. Asha Gautam in Delhi is a reputed designer with top quality Banarasi lehenga at competitive price.

Monday, 27 January 2020

Discover the Latest Trend in Mehendi Lehengas to get a Scintillating Look

There are certain factors to consider while picking a dress for your Mehendi ceremony. First, it needs to be comfortable enough to wear for hours. After all, you have to sit through the quite long hours of Mehendi. Also, your dresses need to be stylish by all means. If you wish to experiment a little with your wedding dress, then your Mehendi party could be the right occasion to go back to your roots. Designers like AshaGautam, the leading fashion designer in Delhi has come up with some latest trends in Mehendi Lehengas which offers a range of options to choose and purchase. Even if you want a traditional look to your Mehendi Lehengas, you can select from below mentioned options.

Here’s how the traditional schools of art can give a glam makeover to your Mehendi lehenga.


The Perfect Pick with Leheriya

The gleeful and vibrant Leheriya dresses resonate with the delight of the bride to be. Nail your look with a multihued fusion Leheriya with pompoms. Complete the look with Gota jewelry.


Tie-and-dye Before Tying the Knot

Get ready to be the Instagram sensation while flaunting tie-dye lehenga that has it all- 3 D mirror works, comfortable fabrics and vibrant colors.

“Choices” For “The Royal Romance”
Be a showstopper on your very special day with a regal, purplish lehenga with sophisticated embroidery. The latest trend in Mehendi lehengas shows that purple is the new red for the Indian brides.

The Dabka Swag

A sparkling yellow Dabka style lehenga can make you look amazingly sparkling. You can jazz up the look with a sizzling crop top, against a heavily embellished Dabka embroidered skirt.

Who Goes Wrong With Banarasi?

Banarasi silks are back in the bridal world, with a tweak, of course. If you don’t want to drape a saree, then try a Banarasi style lehenga.  You would love donning it on your winter wedding, in particular.
No matter in what fun-fare you are enjoying the Mehendi occasion, wearing the latest trendy work of Lehengas will definitely work. 


Friday, 11 October 2019

Tips to maintain your saree


Often we buy ethnic wear and we forget that the most important aspect is its careful maintenance. That’s the trickiest part of most of all! The traditional wear of India is authentic where you can find an awe-inspiring treasure chest of beautiful textiles and weaves, intricate embroidery styles.

Most of these are delicately woven and finely designed, which, besides infinitely adds to their beauty, it requires a persistent amount of special taken-care of. It is one difficult nut to crack for both novices and longtime wearers.



No doubt, that the ethnic wear looks all elegant and unique. It can be worn on a daily basis, and even at parties or any special occasions. Did you know? It has become a popular dress code in international fashion circles as well. A lot of fashion-nazis swear by wearing gorgeous Indian garments but are not aware of what are the tips to maintain the saree. It is actually very simple if you are strictly adhering to crucial aspects and a few guidelines.

Understand the type

This comes as the primary step: “understand the type of saree” at hand. There are many different types of textiles and design styles in India, many of them require special care. While purchasing an Indian saree, it is crucial to find out the details of the material and the designs on it. Asha Gautam’s designs work well in the market!

For the Banarasi sarees that are made of delicately embroideries and embellished materials or thick brocade fabrics; dry cleaning is the only alternative available.

On the other hand, saree washing at home can be done for the majority of plain saris made with fabrics like silk, cotton, chiffon and georgette.

Know which is pure

It is also important to understand the distinction between pure, blended and faux fabrics. Typically, faux versions of georgette, chiffon, crepe, and silk are easier to maintain and don’t require the same amount of meticulous care as pure fabrics. They are pretty low maintenance and don’t need to be dry cleaned, the way pure fabrics almost always have to be. The same goes for saris made from silk-cotton blends, which will have a different, usually easier, set of maintenance rules than those made of pure, woven silks and brocades as well as chiffon and georgette.

Even if you’re buying a silk sari, you should know the details for its maintenance. As the coveted ethnic may look all graceful and gorgeous when adorned. To maintain their innate glory and beauty, women must know how to wash silk sarees and the process to iron and manage them. At every stage, the silk fabric necessitates protection from extreme temperatures and sunlight. This shields the brightness of the hues on the garment and impedes the unraveling of the fabric.
  
Conclusion:-

In a nutshell, we would say that the Internet is flooded with time-saving, efficient which can be used to keep the ethnic garments looking fresh and new, year after year. Many organic products like soap nuts, protein detergents, chemical-free detergents, and natural mothballs are specially designed for a great investment pertaining to saree maintenance and resilience of the fabric. For more information, you may visit our flagship store at Defence Colony, New Delhi.

Also Read - 


Monday, 9 September 2019

We're heart eyes for the bride who can carry Bandhani Saree for her reception


Cultivating the extraordinary eye for design, Asha Gautam’s designs truly represent the 'Modern Heritage Series' which is a deadly combination of a vivacious masterpiece. The eclectic designs are hand-stitched using sparkling sequins with a hint of traditional bandhani sarees.

The ‘Elegance’ is redefined now - Antique white, foliage embroidered lehenga and blouse with a crystal cascading dupatta. Oh, the Teaberry pink, mirror encrusted lehenga, styled with a cropped corset blouse and scallop-edged dupatta is to die for! Adding a bit of gold to your yellow lehenga promises a fun and vibrant look at your big day. And a hint of red lipstick is an added advantage!
*Style Tip: Accessorise her stunning sarees with a layered Kundan &Polki necklace to make your bridal look stand out.



Taking inspiration from the Mughal era, the ensembles are constructed using the blending work of our nation, the finest mirror embroidery, Resham florals & hand-crafted knots. Making your daytime soiree, even more, special, this influx of all things yellow designs brings forth all of this in its full bounty making it ideal for a heritage wedding.

Originated from Rajasthan which is the land of vibrant hues where the desert landscape is enlivened by the brightly-colored fabrics and the rich culture of hospitality. It’s time to explore the vibrant fabrics of Rajasthan as Asha Gautam brings you an exclusive collection of Bandhani Sarees that capture the essence of cultural weaves in its true sense! So what are you waiting for? Visit us today at your nearest store in New Delhi or book an appointment!

Saturday, 3 August 2019

Ditch the mainstream, wear elegance right now!


While the hues of red and pink are mainstream and are spotted on every next bride! Gone are the days when the brides wish to doll up in the maroon bridal lehenga, although they have their charm, brides today are rocking every shade under the limelight!

It’s always soothing to see the brides wearing something out of the blue, and
Asha Gautam, one of the top10 fashion designers in Delhi makes sure that her brides steal the show with her exquisite designs.

1. The subtle pink shouts gorgeousness with a hint of orange lehenga. The craft-connoisseur has made us fall in love with the simplicity of the intricated designs. Celebrate the power of love in Asha Gautam’s couture.



2. The peacock-coloured ensemble has assured that her designs have a story intertwined with emotion behind. The craftsmen describe the meaning with their stunning collection.



3. How about a royal blue with some embroidered details? The chic handicraft from the past days to suit the contemporary styles. Unfolding a mystery of a regal signifier.



4. The Banarasi pink & blue for a fresh contemporary change. It is ideal to say, that’s Banarasi sarees/lehengas give the power to conquer the world. The weaves on georgettes give a slight interesting element to attract the younger crowd.



5. Who all are lovers of off-beat beige fashion? The handpicked pieces from the artisans will make sure that you look nothing less than a Bollywood diva on your D-day!



Grace, charm, elegance... you name it, and you will get it. The vision is adorned with brilliance. Hence, the store is worth a visit! Visit us at Defence Colony, New Delhi. For any queries or customisations, feel free to contact us at +91-9811213124


Wednesday, 12 June 2019

Type of sarees to wear during rituals and temple visit


Indian religious rituals are beautiful and carry colorful elements that take place in temples and during festivals. Women during this process, ensure they look beautiful by wearing saree. During festivals like Lohri, Shivratri, Holi, Ganesh Puja, Diwali, Dussehra, and other temples are the main venue for community gatherings.

Type of sarees to wear during rituals and temple visit



Reason to be well-dressed while visiting temples-

It is believed that one should be properly dressed when visiting a temple to seek blessings. It helps in creating a positive vibe that brings prosperity. Although wearing saree is important, but fashion doesn't blend with the temple visit. However, women love to go with new age saree for temple visits during festivals. Traditional sarees like Salwar suits and even lehenga cholis (during festivities)- is the dress code.

What to wear in your Temple Visit and rituals-

Whether you are conservative or modern, wearing saree in a temple for festival purposes is something you can't miss. But the question here is what type of saree to wear in your visit-

The positive vibe of silk sarees-

Silk sarees blended with zari weaves are classics to go for on your temple visit and festival. You can check for the auspicious palette of red, maroon, yellow, orange and green or try out shades in vogue- like olive green, mustard, and fuchsia pink. When you look for such sarees, you have enough options to choose. At Asha Gautam, the leading fashion store in Delhi-NCR you will find endless options.

Keeping it Trendy-

If you are looking for some trendy saree options, then Georgette sarees are the best. Ombre sarees or plain half-and-half sarees with lace borders can be chosen for the same.

Choosing the salwar suit style for temple-wear-

This is the most preferred option if saree isn't your choice. The comfort level of ease of wear- put together with their voguish appeal are the main reason for the vast pervasiveness of salwar suits. If you are looking for temple wear or festival, you can try for breezy silhouettes like Anarkali suits, palazzo suits, patialas, Punjabi suits.

Go for Kurtis for Temple-

If there is a gathering in the temple then you can for Kurtis which comes in different styles and designs. The comfort level which it offers is unbeatable. Kurtis, the one with a bottom as well as a longer one goes really good. In fact, they look more comfortable in traditional form and are the accepted dress in the temple. Check at Asha Gautam to find the latest collection of Kurtis available in different designs.

Conclusion-

Since you have choices of Kurtis, salwar suit and saree, you can choose from varied colors. However, never go for the forbidden one like black. Choose the best that suits well for the temple visit and rituals.

Monday, 10 June 2019

What makes Banarasi lehengas highly popular with women?

What makes Banarasi lehengas highly popular with women?

Benarasi lehengas are a never-ending rage in the designerwear market. The versatility of designs that can be made using the Banarasi brocade has made its use in bridal wear and ethnic wear widespread. Lately, Banarasi lehengas have been dominating the market trends. 


Today, an increasing number of women are opting for them as these textiles epitomize grace, represent Indian traditions and are symbolic of prosperity. If you are someone who likes trying a variety in outfits, then you absolutely must have a traditional Banarasi lehenga on your list either for your wedding or some other occasion. 


A Banarasi can nail just about any occasion from wedding to veneration. A heavy overall brocade with further value additions makes an excellent choice for bridal wear while booty brocade motif spread loosely over the fabric with a heavy border can pass for a wise choice for some lighter event. 

A Banarasi Lehnga offers an endless scope of styling to match the occasion. With the perfect fit and accessories, your coveted Banarasi Lehenga is sure to make you feel like a princess. 


 The all-weather never diminishing  craze for the lehengas

Lehengas have been a staple clothing item for countless ruling dynasties in India since ancient times. Most of history has seen heavy embellished lehengas being a luxury associated with royal families.

 The unmatched elegance, opulence, and grandeur of these designs inspired the penetration of lehengas to other sections of the society over the centuries. Every Indian girl romanticizes this attire. So much so that 90% of the women pick lehenga for their wedding day . Not only is bridal lehnga one of the most expensive items in an average Indian woman’s wardrobe but it also is the first taste of luxury for most of them. 

Media has further influenced the popularity of lehngas among the masses and they no longer are exclusive to the wealthy class. Nowadays, lehengas have become a preferred choice for events other than the wedding ceremony. 

Availability of a wide variety of fabrics and patterns have made the making of lehengas for occasions other than wedding possible and widely acceptable. Lehengas have become such a wildly popular choice among women because of their comfort, suitability for every body type, ease of carrying, their availability in flattering silhouettes and affordability. A variety of designs, value additions, patterns, prints, and colors further makes the options irresistible.


Getting Banarasi Lehengas in Delhi

Similar to those in other parts of India, Banarasi lehengas in Delhi have got huge popularity in the market. These lehengas shoot up in demand particularly during the wedding and festive seasons. With the flexibility of online shopping, you can get limitless options of Banarasi lehengas literally at the touch of your fingertip. 

You can pick Banarasi Work in the color combination, pattern, and silhouette of your choice. If you’re looking for Banarasi lehengas in Delhi, then the Asha Gautam Store should be on your list. It is a one-stop-shop for all ethnic designer wear. We commit to providing perfect fitting in flattering silhouettes, best quality, and superlative designs.

For stunning Banarasi lehengas in Delhi, visit The Asha Gautam Store, the leading designer store in Delhi-NCR known for its tradition of hand-crafted, authentic and exclusive designs. 

Tuesday, 23 April 2019

Things you should know while buying Designer lehengas for Wedding seasons


Wedding and festive seasons have become synonymous with Bridal and designer lehengas. Nothing accentuates feminity and instills more confidence in an Indian woman more than a well fitted, tastefully designed and richly crafted bridal lehenga. But with a plethora of options in the market, selecting the right bridal wear is becoming more of an intimidating task than a joyful experience. The Label Asha Gautam has come to your rescue with a vast array of beautifully designed bridal and festive wear under one roof and with a varied price range. The label’s expertise reflects well in its attention to details, use of fabrics, variety of patterns, intricate artworks and finest craftsmanship. Each piece in the store speaks for itself. It’s arguably one of the best stops in Delhi if you are looking for Designer Lehengas for a wedding or a festival and are confused about the color, the silhouette, the cut, the pattern, the work, the fabric or all of these.

    


While choosing a designer lehenga, one needs to keep several things in mind. It is better to go with some prior knowledge about your needs, preferences, and trends to be able to make an informed decision about your purchase. Though the executives in the store will guide you every step of the decision, it is always better to do the homework. Here are a few things you might want to know before stepping out to select a lehenga -


1)Understand your body type before choosing the lehenga. Everybody type will have certain cuts, falls and silhouettes that would flatter the body more than others. Do a quick research on your body type and know which style, color and size might work for you. The lehenga should flatter your body type, gracefully cover up what needs covering and make you feel confident.


2)Though the traditional colors for a wedding lehenga are the tints and shades the red, gold and maroon, more and more modern brides are making unprecedented choices in terms of hues. You can pick something conventional or more contemporary based on your taste. It is best to choose a color that either accentuates or compliments your skin tone. At Asha Gautam, you can be sure to find a multitude of colors starting from the Brights to pastels to ivory to metallics.


3)Fabric plays an important role in deciding the comfort, fall, and price of the whole outfit. Lehengas are available in silk, velvet, linen and many other fabrics. Each fabric has a different look and feel. While silk renders a subtle shine to the lehenga, velvet screams royalty and linen is about understated elegance. Different fabrics provide a different base for the kind of work that can be done on them. At Asha Gautam, you can choose from a rich spread of brocade, yarn embroidery, Zardozi, ikkat, and many other textile arts.


4)Occasion, season and theme for the occasion for which you need the lehenga also affect your decision. A lehenga for the bride is different from a lehenga to be worn for some veneration in terms of value addition, silhouette, color, fabric and pretty much everything. 

5) Exposure to media is going to influence your choices in one way or the other. If you consume information from the internet, TV, magazine, etc your choices will inadvertently reflect this. If you are informed about the trends, you will know what to expect from the stores and what to ask for. The latest and the most soaring trend in the Bridal Lehengas is the contrasting color combinations and patterns. Asha Gautam provides a perfect balance of the latest trends and traditional legacy, providing a melange of modern and traditional designer lehengas.


Asha Gautam is a veteran in the ethnic wear industry with an experience of over 20 years. It takes pride in providing its customers with unique choices and unparalleled expertise. It is hard to find an offering so diverse under one umbrella in Delhi.

READ ALSO:- Saree Trends to watch for in 2019


Tuesday, 12 March 2019

Saree Trends to watch for in 2019


Saree is a staple fashion wear for Indian women who like to deck up during special events like wedding, party or even on the normal days. The fabric, feel, and the design of the saree help to keep on getting updated year by year. Fashion designers have been working hard towards creating the best of the sarees giving new options to buyers for special occasions. Asha Gautam, the leading designer store in Delhi offering the best collections of new age sarees. If you are looking for new trending sarees, then Asha Gautam is the store to go for.


We now bring you the list of latest trending saree designs to watch for in 2019-


Traditional with the Twist-

The texture of raw silk with hand-embroidery detailing will certainly make the saree look really appealing. Silk shinning and choices of color really gives a popping look that gives the traditional with a twisted look to the saree.


Halterneck Blouses-

This is yet another trend to look forward in 2019. Renowned designers have been coming up with Halterneck Blouses having embroidery work. If you are attending Shaadi season during summer, then this new trendy blouse is the best you must go for.


Lavish Embroidery Work-

When we talk about embroidery- pearls and crystals certainly work the best. In 2019, you will be witnessing sarees with lavish embroidery work having assembled of pearls that gives a grand look. In fact, many Bollywood actresses like Sonam Kapoor, Deepika Padukone, and Kareena Kapoor have already worn lavish embroidery work saree.


Flowing Floral-

For desi function, flowing floral in saree is considered as the best options. The flowing floral saree style gives the picture of elegance and sophistication. Wear this in the upcoming wedding or traditional event; you will be the star of the event.

The Hybrid Saree-

Since sarees too are witnessing Indo-Western fusion, there has been good innovation in terms of hybrid saree. These types of sarees carry cuts, patterns; silhouettes that make the saree look great. These cutting-edge styles were quite in a surge for a long time, but are back with the bang and new design.
Asha Gautam Is a luxury wedding and occasion wear brand whose fertilizing handmade textiles and textures. Being in the industry for 20 years they specialize weaves such as Banarasi, Bandhanis, and embroideries such as convent, petit point, and  Zardosi among others.

AshaGautam is the also best producer of ethnic and traditional bridal outfits in Delhi. Asha Gautam also makes the best bridal lehengas and dupattas in Delhi. Asha Gautam is also the storehouse for the best designer lehengas as well as best Silk and Bandhani Sarees in Delhi. You can find there the best designer in Delhi